An annual event called "icani" was designed from scratch for The Design Village, India
The intent of the event was to make students and designers come and mix up in a casual setting and have a dialogue to make it comfortable for both of them in the industry.
The name "icani" aims at looking at the duality in the event of people who are "i can" (The Designers) and the ones who are still wondering can i? (The students )
And all the communications form a common ground for the both to co exist without any hierarchy.
The event documentation, this event conceptually promotes mingling and having informal conversations which might lead to opportunities for both the sides for collaboration
Physical Give Away Collaterals
Online Campaign
Spatial Presence
The Team: Mayank Raj, Jugaadh lamba, Saansh Arora, Kavya Bhadwal
My Role
Designed the brand identity for the event from scratch, co-managed the communication team for the same event. Core member in the organization team of the event
Developed collaterals including spatial graphics, animations, posters, emails, diaries, brochure, stickers, tote bag etc.
