Catch Catch is a conceptual brand designed with the idea to promote reusing at its core. It is more than just a brand; it is a campaign that helps people understand how much waste is being produced in the world and provides solutions for the same
Campaign Collateral Mockup
Campaign Collateral Mockup
Project Explainer Video
Project Brief
I am a young professional who is very busy to cook every day, hence I am a consumer from cloud kitchens.
Could you help create a Brand and/or application to help reduce plastic wastage?
Inspiration Board
Take a Catch, Reduce a Patch!
Catch Catch is a reference to the game of catching a ball again and again; using it as a metaphor for the premise of the brand, where the customers and the company keep forming a chain of catches to reduce garbage patches
The identity
It designed in such a way that it could be expanded into multiple mediums to achieve its goal as it emphasizes more on the reusing part than the packaging part!
Packaging Mockups
Solution
The brand aims at solving the waste problem through delivering and picking up reusable containers on any order from any of the online food delivery apps / cloud kitchens and aims
Visual Guide for the User
Identity Development Process
Identity Development Process
Research Board for understanding audience, problem and context
Identity Development Process
Campaign Collateral Mockup
